An Olfactory Branding project creates a full sensory imprint by integrating scent as a pillar of the brand identity, where the clients’ comfort and emotions are essential for the experience of the brand, the place and the service.
It is more than just diffusing a pleasant scent in the space but it is a branding and communication tool able to transmit the company’s brand identity and values, to amplify the brand experience and establish a long lasting connection with clients.
The Olfactory Branding Project
Design of the fragrance made-to-measure for the Brand.
DIFFUSION OF SCENT
Diffusion of the tailored signature scent with an high-tech and easy to use scent system.
Design and production of a collection incorporating the emotion of the signature scent.
Organization of events related to artistic perfumery within your business space, with the Master Perfumer Sileno Cheloni.
In exclusive collaboration with Scent Company, the Italian undertaking leader at the global level in the olfactory branding sector, Master Perfumer Sileno Cheloni translates the company identity into a Signature Scent, designs the Scented Collection incorporating the custom scent, offers the professional high-tech scent system and defines the scent marketing strategy of the brand, with the distinctive features of luxury craftsmanship made in Italy.