WHO

A perfumer-explorer blends rare and natural raw materials, essences, and fragrances into a totally personal and personalized symphonic alchemy. It is Master Sileno Cheloni, undergoing the ‘Perfumer’s Ritual’ with his collection gathered from the most remote corners of the world: from Florentine perfumery, to Arab and North African perfumery to a more Oriental one.

"Like my colour: placid blue. My religion is either black or white, in products and my clothes, but placid blue is the colour of a gloomy sky.

A little bit like how I feel. Not gloomy for the colour of the sky, but because it seems pensive, just the way I am, always in my thoughts.

Sometimes I find myself lonely in healthy solitude, isolated. I’m pretty much inside myself, introverted, even though my work has to do with people and I have to express myself. But in my private life I’d say placid blue."

Sileno Cheloni

PRIVATE LABEL

In 2007 the exclusive perfumes of Sileno Cheloni brand conquered Harrods, in London, UK.

SKP Beijing and Xi’an. In 2017 Sileno Cheloni designed the Olfactory Branding Project for the luxury department store.

CREATIVE DIRECTOR

  • Store Concept and retail.
  •  More than 80 unique fragrances.
  • Bespoke experience.
  • Incense line.
  • Candle line.
  • Packaging design.
  •  Workshop development.

CONSULTING

  • Olfactive Identity of Gucci Garden Museum.
  • Olfactive Identity for all Gucci retail stores.
  • Incense line.
  • Candle line.

FUMUS

A blend of wax infused with aromatic extracts and essential oils is presented in blue Richard Ginori porcelain featuring the Star Eye motif. The scent, Fumus, captures the dark and intense fragrance of birch, combined with bright notes of orange leaves and beeswax aromas that would have lled an artisan's Florentine workshop.

INVENTUM

The lid depicts the butterfly in flight-a symbol from the Gucci Garden that thrives among its rich world of flowers, animals and plants. The scent, Inventum, infuses the space with delicate notes of Taif’s ancient Damask rose, which set a relaxed and intimate mood.

HERBOSUM

A blend of wax infused with aromatic extracts and essential oils is presented in white Richard Ginori porcelain featuring Gucci's Herbarium motif a whimsical Toile de Jouy design of cherry branches, leaves and owers, inspired by a vintage fabric. The scent, Herbosum, recalls a garden draped in morning mist with the fresh, intense scents of tomato leaves and aromatic plants peppered with basil and lemongrass.

ESOTERICUM

A blend of wax infused with aromatic extracts and essential oils is presented in a blue Richard Ginori porcelain holder with a matching lid. The words "Modern" and "Future" encircle the cup a reference to the House's new approach to fashion, defying the sense of time and trends. The scent Esotericum, combines the bitter aroma of Seville oranges with the intricacies of jasmine, nished with warm notes of leather and salt.

  • Design of the Monnalisa fragrance.

Olfactive Identity for Tonino Lamborghini.
Amenities line for the whole chain.
Olfactive marketing workshop.

Limited Edition Perfume line.

“Teatro Fragranze Uniche"

Limited Edition Scented Candle.

Special made for Homo Faber 2018

OTHER PARTNERSHIPS

PERSONALITIES

HELEN MIRREN
OSCAR WINNER BEST ACTRESS

GIORGIO PANARIELLO
ITALIAN COMEDIAN

POPE FRANCIS I
HOLY FATHER SORVEREIGN OF VATICAN CITY

EMANUELE FILIBERTO OF SAVOY
PRINCE OF VENICE

BRUNO BARBIERI
JUDGE OF MASTERCHEF ITALIA

 

ANNA LEE FISHER
FIRST ASTRONAUT MOTHER IN SPACE

AWARDS

MAM - Maestro d'Arte e Mestiere Award, promoted by the Cologni dei Mestieri d'Arte Foundation, is a special award dedicated to outstanding Italian Masters of Art.

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Laboratory and Atelier: via di San Niccolò, 72r 50125 Firenze, Italia
Phone: +39 055 094 4476 - This email address is being protected from spambots. You need JavaScript enabled to view it.


Registered office: Borgo Santa Croce 6 50122 Firenze Italia - PEC This email address is being protected from spambots. You need JavaScript enabled to view it. - n.  REA FI – 657852  VAT n. 06808790486 - Capital 10.000 i.v.
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©2018 Sileno Cheloni - Branding by HERALDINE